The brand began in 1977. Three years later, it became associated—and remained so for 20 years—with the globally known Camel Trophy, featuring expeditions and adventures to untouched, remote places around the world with international crews in legendary Land Rovers.
The journey begins in 1980 with the first Camel Trophy Trans-Amazonica expedition in the Amazon. Over the next eight years, the missions traverse Sumatra (1981), Papua New Guinea (1982), Zaire (1983), Brazil (1984), Borneo (1985), Australia (1986), Madagascar (1987), and Sulawesi (1988), before returning to the Amazon in 1989.
In the 1990s, the Camel Trophy starts in Siberia and the USSR, with Greece participating for the first time, represented by Nikos Pastras and Giorgos Delatolas.
Expeditions follow to Tanzania-Burundi (1991), Guyana (1992), Argentina-Paraguay-Chile (1993), and a grand adventure through Belize, Mexico, Guatemala, El Salvador & Honduras (1995).
In April 1996, the Camel Trophy is held in Kalimantan. This is a memorable year for Greece, as the Greek team (Nikos Sotirchos and Miltos Farmakis) wins the competition, bringing the trophy home for the first time.
Expeditions continue to Mongolia (1997), Tierra del Fuego in Argentina and Chile (1998). The final planned event in 1999 in Peru is canceled due to Land Rover withdrawing after 19 years of participation.
The 2000 expedition to Tonga & Samoa is considered the most successful but marks the end of Camel Trophy. That same year, due to global regulations around tobacco-related branding, the brand is renamed camel active and shifts focus—from rugged, adventurous outdoor branding to fashion.
The brand now targets the adventurous modern man, and back then, bags like Camel Bags and Camel Trophy Bags were essential travel gear.
Camel active offers a broad range of travel products: backpacks, waist bags, shoulder bags, briefcases, toiletry bags, duffels, trolleys, and a large leather accessories collection (wallets, key holders, credit card cases, phone & tablet cases, belts, etc.).
It appeals to the urban man looking for his next escape. The camel active team travels each year to remote regions, discovering new cultures with different values and returning inspired to share stories and spark your own desire to wander and explore.
The camel active team, every year, wanders through distant and different landscapes, meeting new cultures, foreign to the Western world, with a completely different culture for the real values of life, they are inspired by them and it is certain that with their stories and their experiences, they will travel to distant places and will create in you a strong desire to escape, to wander, to get lost in beauty and to discover new cultures…
